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Leveraging Anxiety with Product Design

This talk provides insights on how to design better products by addressing different interaction contexts and anxieties users face every day

Designing seamless user experience and beautiful interfaces is just not enough anymore. It is important to be aware that we are designing and developing solutions for our users who are living and breathing creatures. Users are facing different challenges, emotions, and anxieties every day while using our designs. Therefore, designing with greater empathy and awareness for the interaction context should be imperative in product design. This talk will explain what context means for the users and what kind of anxieties users face daily. It will cover how designing with empathy and accessibility in mind can lead to better products. Finally, we will cover which design methods and tools we should aim to use in order to leverage user anxiety.


> Skill level: intermediate
> Duration: 25 min


Photo of Vildana Lojo Babic

Vildana Lojo Babic

Vildana is an architect and a designer with a focus on digital products and user experience from Sarajevo. She is currently living in Zagreb and working at Five as a Senior Product Designer.

Vildana has more than 11 years of experience in the creative fields of architecture and design. In this time she helped some of the Fortune 500 companies, startups and community initiatives to creatively define, articulate, design and launch different products and projects.

Her big passions are creative industries and startups. That is why she is actively working on growing startup and creative community in Sarajevo by organizing Sarajevo Designs Meetups.

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